Whether you regard it as a set of beliefs or a way of life, we at Bacardi Limited are certain of one thing. By following The Champion’s Way, you’ll discover a responsible and rewarding way to enjoy your drinks if you choose to drink.
So why have we created it? Well, most people are likely to have seen someone who has had too much to drink – they often end up regretting it. The Champion’s Way exists because we care about our consumers and want them to enjoy our brands responsibly.
The Champion’s Way features a set of carefully chosen ideals. Why not put them into practice on your next night out?
At Bacardi Limited we have a long heritage of promoting the safe consumption of our brands, and we’re committed to educating people about responsible drinking through our
Champions Drink Responsibly campaign.
Bacardi Limited is committed to the responsible and safe consumption of our brands by legal drinking age (LDA) consumers. We are extremely proud of our portfolio and are committed to long-term brand building in a socially responsible manner. We will never market our brands to consumers under the LDA. We also discourage abusive consumption of our brands and urge consumers who choose to drink to do so responsibly.
Our Champions Drink Responsibly campaign is part of that commitment and our messages will be seen across the world. To help spread the message we have a true champion as our ambassador; 10-Times Grand Slam Winner, Rafael Nadal. He is passionate about spending quality time with his friends and believes drinking responsibly allows everyone to enjoy themselves, making time spent with friends even more memorable.
Visit Campaign history area to see highlights from our campaign to date.
The Bacardi Limited ‘Champions Drink Responsibly’ campaign was awarded ‘Best International Communication’ at the European Excellence Awards 2008.
